"The EA Desktop app is being designed to deliver a frictionless and socially connected experience that is faster for players to get into their games,” EA senior VP Michael Blank revealed in a VentureBeat interview. However, the behemoth publisher isn't done yet, as it has now revealed that the Origin games client on PC will be sporting a new name when its upcoming beta comes through: the EA Desktop app.
Just a few weeks ago Electronic Arts rebranded its subscription services across all platforms, dropping the EA Access and Origin Access names and giving them the shared title EA Play.
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